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Since the looks of the phenomenon of internet design within the early nineties, quite a few ways of describing, viewing and instrumentalising this new design area have developed. The main objective is to show how the study of the graphic design development of the Internet could profit by employing a central idea from art and design idea, the idea of model. Nevertheless, thus far few attempts have been made to develop analytic and reflective approaches to net design as an aesthetic phenomenon. That is used as a dynamic precept for structuring, both in the outline and analysis of web design and as a point of departure for a dialogue of visual aesthetics and the context-dependent experiences of looking at web design. The intention of this article is from an artwork historic perspective to concentrate on WWW as a graphic-aesthetic medium that can be examined as an object or work, and whose growth might be described throughout the framework of design historical past.

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